Free To Play

Free to Play is a not-for-profit organization that promotes sports, outdoor group play and movement for children 5 - 18 years. Working with schools, community centres, kids and teen groups as well as parents and organized sports teams, their goal is have all school aged children in Canada exercising and enjoying outdoor physical activities. The audience for this ad is parents, aged 25 - 40 years and the objective is to get parents to sign up for the Free to Play email newsletter. The newsletter is a monthly email that advertises the various initiatives and Free to Play events.

I created three different designs for this project. Using images that would reflect the target audience, combined with graphic elements and typography, the magazine ads grab readers' attention and create connection.

Free To Play Ad #2
Free To Play Ad #2

Design Services

Advertising Design
Graphic Design
Copy Writing